Are You With Us?

South African premium retailer, Woolworths, signed global superstar Pharrell Williams to help them reposition the brand to a new audience and talk about their sustainability credentials. I developed the creative platform that could make a relevant link between Pharrell, the brand and its retail offerings. I worked with many great people to bring it to life - too many to mention. I am proud of how the platform extended itself to many channels and activations - and how it crushed all its targets.