The Notebook

I led the team that created a campaign for South African short-term insurer, DialDirect, in which they promise to save you time to focus on what’s important. We agreed with the client upfront that we wanted a big, attention-grabbing and emotive film to be the cornerstone of the campaign. I used a sprint-style brainstorm with the entire Joe Public creative team to create a range of options to choose from. This was the winner. And remains the winner.