Clap & Act
CLAPANDACT was a national fundraising campaign which was kicked off on March 27 2020 by Academic Hospitals (and some partner hospitals) in Belgium, to help them face the impacts resulting from the sanitary crisis.
The team I led conceptualised and produced the campaign to meet the requests from many people wanting to help the hospitals face this unprecedented crisis. The funds collected have helped bring a direct contribution in the operations, but also in the critical areas of research (including the research in relation to COVID-19), training and innovation.
work / advertising
Credits:
Agency: Emakina
Creative Team: Leon Jacobs, Luisa de Freitas, Mieke Gotchet