Tahra’s Workout

How hard do factory workers in South East Asia work to make the sports apparel that you work out in? That’s the question we tried to answer for Wereldsolidariteit’s Cleane Kleren initiative. We used consumer grade sports measuring gadgets to track a worker’s effort in terms aspiring athletes could understand. We secretly filmed the experiment and then recreated the message with a TV ad. We got over 25’000 signatories demanding better working conditions in Cambodia.