Purpose sounds like one of those words that make PowerPoint slides look good. You can look at it, understand it intellectually, even say it and preach it - but if you don't have it, you have nothing.
It's an invisible thing, but it is the thing that holds a person or a business' life together. Like gravity, you can't see it, but if it disappeared the whole universe would disappear into a swirling vortex down the plughole of time.
I have just written a new post for the nice people at Pick Crew about how small and medium enterprises can practically define their purpose.
I would be grateful if you gave it a read and let me know what you think.
But I would be even more happy if you found it useful - for yourself - or a friend.